Since 2012, Dr. Mayes has served as Chief Executive Officer of the New York City Rescue Mission (NYCRM), America’s first homeless shelter. Committed to advocating for, and serving the poor and homeless in both local and global capacities, Dr. Mayes has taken the NYCRM through a re-branding and an $11 million dollar expansion at their facility in lower Manhattan, where they provide emergency shelter for hundreds of men and women daily, and a residential Recovery Program for homeless men struggling with addiction. Dr. Mayes also serves as the Chairperson of the Board of the Association of Gospel Rescue Missions (AGRM), which is comprised of more than 300 missions and shelters across the United States and Canada.
In 2003 Dr. Mayes helped found Impact India 360, a non-profit helping impoverished communities in rural India. Impact India 360 has built orphanages, schools, an elderly care home, and most recently a hospital. He continues to serve on the board and spends time in India each year.
Dr. Mayes has also worked in higher education, teaching undergraduate and graduate courses in ethics, counseling, psychology and theology. He served as a pastor at two churches in the Detroit, Michigan area and currently co-leads Communitas Church in NYC, a faith community for the homeless.
Most recently Dr. Mayes co-founded the Make Them Visible Foundation (MTVF) - the first collaborative movement in the country representing non-profits fighting against homelessness. MTVF’s innovative approach is two-fold: secure funding for its network of non-profits providing deep programmatic impact, and partner with brands and media to create a cultural shift humanizing the homeless. MTVF received an Effie Award (Effies honor the most effective marketing communications ideas) for its short film ‘Make Them Visible’.
Dr. Mayes holds a MA in Theology, a MA in Counseling, and a Ph.D. in Counseling.
Vanita is the Founder and CEO of The VALO Group, a social impact firm headquartered in New York City. VALO designs campaigns, strategies and movements to help brands harness social change.
Vanita is the Co-Founder of the Make Them Visible Foundation (MTVF) - the first collaborative movement in the country representing non-profits fighting against homelessness. MTVF’s innovative approach is two-fold: secure funding for its network of non-profits providing deep programmatic impact; partner with brands and media to create a cultural shift humanizing the homeless. The Foundation received an Effie Award (Golden Globes of advertising) for its short film Make Them Visible.
Prior to launching VALO, Vanita served as the Chief Development Executive for Girl Scouts of the USA, where she designed a $1B fundraising campaign for girls – the largest in US history. She’s also worked with the United Nations, Acumen Fund and other impactful social change agencies. Vanita holds a MS in Counseling Psychology and a PhD in Sociology.