Craig A. Mayes, Ph.D.
Chief Executive Officer

Since 2012, Dr. Mayes has served as Chief Executive Officer of the New York City Rescue Mission (NYCRM), America’s first homeless shelter. Committed to advocating for, and serving the poor and homeless in both local and global capacities, Dr. Mayes has taken the NYCRM through a re-branding and an $11 million dollar expansion at their facility in lower Manhattan, where they provide emergency shelter for hundreds of men and women daily, and a residential Recovery Program for homeless men struggling with addiction. Dr. Mayes also serves as the Chairperson of the Board of the Association of Gospel Rescue Missions (AGRM), which is comprised of more than 300 missions and shelters across the United States and Canada.

In 2003 Dr. Mayes helped found Impact India 360, a non-profit helping impoverished communities in rural India. Impact India 360 has built orphanages, schools, an elderly care home, and most recently a hospital. He continues to serve on the board and spends time in India each year.

Dr. Mayes has also worked in higher education, teaching undergraduate and graduate courses in ethics, counseling, psychology and theology. He served as a pastor at two churches in the Detroit, Michigan area and currently co-leads Communitas Church in NYC, a faith community for the homeless.

Most recently Dr. Mayes co-founded the Make Them Visible Foundation (MTVF) - the first collaborative movement in the country representing non-profits fighting against homelessness. MTVF’s innovative approach is two-fold: secure funding for its network of non-profits providing deep programmatic impact, and partner with brands and media to create a cultural shift humanizing the homeless. MTVF received an Effie Award (Effies honor the most effective marketing communications ideas) for its short film ‘Make Them Visible’.

Dr. Mayes holds a MA in Theology, a MA in Counseling, and a Ph.D. in Counseling.



Vanita Boswell, Ph.D.
Chief Advancement Officer
Vanita Boswell’s commitment to service and tireless passion to advocate for people in need is evident in both her professional and personal life. She serves as the Chief Advancement Officer for the New York City Rescue Mission where she oversees fundraising as well as marketing and communications.

Vanita is the Founder and CEO of The VALO Group, a social impact firm headquartered in New York City. VALO designs campaigns, strategies and movements to help brands harness social change.

As a thought leader and veteran fundraiser with 20 years of development experience, Vanita has led conversations at the United Nations Status on Women, Global CSR Summits, as well as National Marketing and Communication conferences. She recently received a Service Award for National Women’s History Month 2016 from the FBI, honoring women in Public Service and Government.

Vanita is the Co-Founder of the Make Them Visible Foundation (MTVF) - the first collaborative movement in the country representing non-profits fighting against homelessness. MTVF’s innovative approach is two-fold: secure funding for its network of non-profits providing deep programmatic impact; partner with brands and media to create a cultural shift humanizing the homeless. The Foundation received an Effie Award (Golden Globes of advertising) for its short film Make Them Visible.

Vanita is also the Executive Producer of the film Rooting for Roona. Filmed throughout India, the documentary chronicles the plight of children suffering from birth defects and the impact on their families. Rooting for Roona is a GoodPitch BritDoc/Sundance Film Festival Awardee.

Prior to launching VALO, Vanita served as the Chief Development Executive for Girl Scouts of the USA, where she designed a $1B fundraising campaign for girls – the largest in US history. She’s also worked with the United Nations, Acumen Fund and other impactful social change agencies. Vanita holds a MS in Counseling Psychology and a PhD in Sociology.



Jerome Wright
Men's Services Manager
Jerome received his Associate Degree in Human and Social Services from Essex County College, subsequently obtaining a Bachelor’s Degree in Psychology and Christian Counseling from Pillar College. Jerome served at the Goodwill Rescue Mission in Newark from 2008 to 2014, across several roles such as Program Associate for the Men's Discipleship Program, Emergency Services Supervisor for the Men's Homeless Shelter, and Assistant Program Director. As the Men’s Services Manager at the New York City Rescue Mission, Jerome also provides counseling in the residential Recovery Program.

Jerome’s personal story of homelessness and hardship, as well as seeing the poverty and despair in his neighborhood fuelled a love and a desire to help those who are troubled and want to live a better outcome. Jerome believes a life that is not used to help another life is a wasted one, and he refuses to sit around and waste his.